Our Team

A team of skilled experts working in harmony

We are a multi-cultural team of passionate professionals — solutions oriented and innovative in our approach

We are a team of highly skilled experts with a shared, mutual respect for each other and our environment. It is this that fuels our ambition to be the partner of choice to innovate, develop and create a forward-thinking de-carbonizing platform to support organizations with their data center footprint.

Our executive team is a key factor in our continued success as they provide a wealth of expertise and experience. Learn more about the members of our team.

The atNorth Leadership Team

E. Magnús Kristinsson
Chief Executive Officer

Magnús joined atNorth in 2018. Prior to joining atNorth, Magnús was the Managing Director at Advania for almost 8 years, and the Chairman of the board at Iceland Datacenter. He has been instrumental in developing and progressing the business since its inception and is widely quoted in the media as a leading figure in the Nordic data center industry. His goal is to create a decarbonizing platform for high density IT workloads by operating data centers throughout the Nordics. 

Eva Sóley Guðbjörnsdóttir
Chief Financial Officer & Deputy CEO

Eva joined atNorth in 2021 with a wealth of valuable senior management experience crafted both in the banking industry as well as vast experience as a board member at establishments such as Landsbankinn, Skeljungur (Shell) and Advania in Iceland. 

Previously the CFO of Icelandair, CFO/COO of Advania, Eva brings business strategy, corporate management skills and personal values which strongly align with atNorth.

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Fredrik Jansson
Chief Strategy & Marketing Officer

Fredrik joined atNorth executive team in 2023, with nearly 20 years of experience in IT Services and DCs including several executive positions at DigiPlex, STACK and Tata Consultancy Services (TCS). A winner of over 50 awards for excellence, he is passionate about strategy and transformation initiatives that underpin continued rapid growth. Fredrik is widely quoted in both Nordic and International media on topics ranging from digitalization and sustainability and the data centers role in society to brand building and company transformation in a fast paced global environment.

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Anders Fryxell
Chief Sales Officer

Anders joined atNorth as CSO in 2023. A business minded, entrepreneurial leader, with broad sales experience from IT and BPO services plus ERP. He values the importance of earning trust for building successful organizations and business relationships. He has gained extended leadership experience from CEO, MD and CSO roles in companies like ECO DC, Azets, Visma and Steria. 

Erling Gudmundsson
Chief Operations Officer

Erling joined atNorth’s executive team in 2023 bringing 25 years of experience in the telecom and IT industries across Europe. An award winning and inspirational leader, he is renowned for maintaining high professional standards and progressing high-performance teams to deliver exceptional customer service. Before joining atNorth, he served as the CEO of Reykjavik Fibre/​Ljósleiðarinn, where his leadership left a lasting impact. His vast experience and unique skill set promotes operational excellence and drives the continued growth and success of the company.

Anna Kristín Pálsdóttir
Chief Development Officer

Anna joined atNorth in 2024, bringing a wealth of experience in business strategy and global leadership to the team. As Chief Development Officer, Anna leads the strategic management of atNorth‘s development and property portfolio, with specific focus on site selection, expansion of existing sites, plus new facilities across the Nordics.

Prior to atNorth, Anna spent eight years at Marel in director and executive level positions. An experienced board member and frequent speaker, she has served as an executive leader for numerous years, leading cross-organizational operations and strategy implementation globally.

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Daniel Persson
Chief HPC Officer

Daniel joined atNorth in 2023 with the acquisition of Gompute. A proven industry leader, Daniel brings strong operational experience and a deep understanding of HPC and AI to the atNorth business. Prior to atNorth, Daniel co-founded HPC business Gridcore in 2002 and played a key role in the development of the Gompute HPC Platform. He has a wealth of expertise in technical sales, business development, and strategic negotiations, with an entrepreneurial spirit and strong experience in delivering innovative solutions. 

The Board

Gestur G. Gestsson
Chairman of Board

Peter Gross
Board Member

Mats Hultin
Board Member

Anders Svensson
Board Member

Esther Peiner
Board Member

Ismail Afara
Board Member

The Sales Team

Stefan Jofors-aTribe
Director of Sales – Global Accounts

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Wayne Allen
Sales Director — US

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Staffan Hansson
Sales Expert – HPCaaS

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Iago Fernandez
Sales Director — HPCaaS

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Duke Aschan
Sales Director — Sweden & Europe West

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Pekka Järveläinen
Sales Director – Finland & Europe East

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Camilla O’Leary
Sales Director — DK/DACH

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Ægir Rafn Magnússon
Sales Expert Colocation

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Fredrik Thörnesjö
Bid Manager

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Magnus Dittmer
Contract Director

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In January 2022, atNorth was aquired by Partners Group, the global private markets firm. Their vision is for atNorth to become a leading pan-Nordic data center provider. The demand for high-density hosting is set to double over the next few years and both companies see an opportunity for atNorth to grow alongside the market, offering sustainable and cost-efficient data center solutions.

atNorth is perfectly positioned to gain market share with their high-performing and power-efficient data centers in combination with a genuine sustainability approach in the fast-growing market of high-density data, driven by AI and such technologies.” says Esther Peiner, Managing Director, Private Infrastructure Europe, at Partners Group. atNorth joins a prestigious portfolio of companies including Breitling, Foncia, KinderCare Education, Techem and more.


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