Our Team

We are laser-focused.

Providing exceptional service for your data center and infrastructure needs.

atNorth comprises a team of innovative, passionate data center and infrastructure professionals singularly focused on delivering more compute for our customers. With a dedicated engineering team, our support services extend to being able to provide 247365 support to keep your critical infrastructure running at all times. We take pride in developing cost-effective, sustainable data center solutions that enable you to be more effective with your operations. 

Combining multiple decades of IT experience, our Leadership and Commercial Teams provide the strategic steer to ensure that we stay true to our values, and continue to offer intelligent and sustainable data center and infrastructure solutions — at pace. 

The atNorth Leadership Team

E. Magnús Kristinsson
Chief Executive Officer

Magnús joined atNorth in 2018. Prior to joining atNorth, Magnús was the Managing Director at Advania for almost 8 years, and the Chairman of the board at Iceland Datacenter. He has been instrumental in developing and progressing the business since its inception and is widely quoted in the media as a leading figure in the Nordic data center industry. His goal is to create a decarbonizing platform for high density IT workloads by operating data centers throughout the Nordics. 

Eva Sóley Guðbjörnsdóttir
Chief Financial Officer & Deputy CEO

Eva joined atNorth in 2021 with a wealth of valuable senior management experience crafted both in the banking industry as well as vast experience as a board member at establishments such as Landsbankinn, Skeljungur (Shell) and Advania in Iceland. 

Previously the CFO of Icelandair, CFO/COO of Advania, Eva brings business strategy, corporate management skills and personal values which strongly align with atNorth’s

Erling Gudmundsson
Chief Operations Officer

Erling joined atNorth’s executive team in 2023 bringing 25 years of experience in the telecom and IT industries across Europe. An award winning and inspirational leader, he is renowned for maintaining high professional standards and progressing high-performance teams to deliver exceptional customer service. Before joining atNorth, he served as the CEO of Reykjavik Fibre/​Ljósleiðarinn, where his leadership left a lasting impact. His vast experience and unique skill set promotes operational excellence and drives the continued growth and success of the company.

Anders Fryxell
Chief Sales Officer

Anders joined atNorth as CSO in 2023. A business minded, entrepreneurial leader, with broad sales experience from IT and BPO services plus ERP. He values the importance of earning trust for building successful organizations and business relationships. He has gained extended leadership experience from CEO, MD and CSO roles in companies like ECO DC, Azets, Visma and Steria. 

Stephen Donovan
Chief Development Officer

Stephen joined atNorth in 2022 to drive the company’s strategic expansion of new DCs across the Nordics. A Chartered Engineer with a background in the construction industry, he has 15+ years’ experience specifically in DCs and brings technical expertise plus hands-on experience in designing, developing and launching data centers for organizations including NTT GDC, E‑shelter and Interxion to name a few.

Fredrik Jansson
Chief Strategy & Marketing Officer

Fredrik joined atNorth executive team in 2023, with nearly 20 years of experience in IT Services and DCs including several executive positions at DigiPlex, STACK and Tata Consultancy Services (TCS). A winner of over 50 awards for excellence, he is passionate about strategy and transformation initiatives that underpin continued rapid growth. Fredrik is widely quoted in both Nordic and International media on topics ranging from digitalization and sustainability and the data centers role in society to brand building and company transformation in a fast paced global environment.

The Board

Gestur G. Gestsson
Chairman of Board

Peter Gross
Board Member

Mats Hultin
Board Member

Anders Svensson
Board Member

Esther Peiner
Board Member

Ismail Afara
Board Member

Torborg Chetkovich
Board Member

The Commercial Team

Ægir Rafn Magnússon
Business Development Director

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Stefan Jofors-aTribe
Director of Sales – Global Accounts

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Staffan Hansson
Sales Expert – HPC & AI

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Guy D’Hauwers
Sales Director – HPC & AI

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Duke Aschan
Sales Director

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Bylgja Pálsdóttir
Senior Communications Manager

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Sabrina Chambonnière
Senior Digital Marketing Manager

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Michael Endres
Sales Director – DACH

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Fredrik Thörnesjö
Senior Account Manager

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David Sandars
Sales Director – UK

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Pekka Järveläinen
Sales Director – Finland

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Wayne Allen
Sales Director — US

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Magnus Dittmer
Director of Bid Management

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Tracey Pewtner
Marketing Director

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Mardis Heimisdóttir
Director of Strategy Implementation


In January 2022, atNorth was aquired by Partners Group, the global private markets firm. Their vision is for atNorth to become a leading pan-Nordic data center provider. The demand for high-density hosting is set to double over the next few years and both companies see an opportunity for atNorth to grow alongside the market, offering sustainable and cost-efficient data center solutions.

atNorth is perfectly positioned to gain market share with their high-performing and power-efficient data centers in combination with a genuine sustainability approach in the fast-growing market of high-density data, driven by AI and such technologies.” says Esther Peiner, Managing Director, Private Infrastructure Europe, at Partners Group. atNorth joins a prestigious portfolio of companies including Breitling, Foncia, KinderCare Education, Techem and more.


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