How strategic investment powers digital sovereignty

Article published by Technology Magazine July 22

With the rapid rise of AI and the growing demand for resilient digital infrastructure, regions like Europe find themselves at a pivotal moment in the digital era.

At the heart of this challenge is digital sovereignty — the ability to securely control and manage digital assets and technologies within one’s own borders. This concept has become a key strategic focus for Europe as it seeks to safeguard its technological future.

Fredrik Jansson, Chief Strategy and Marketing & Communications Officer at atNorth, highlights that achieving true digital sovereignty requires more than just investment. It demands smart, strategic investments that empower Europe to strengthen its geopolitical resilience, foster economic independence, and maintain long-term competitiveness.

The article from Technology Magazine explores how Europe is navigating the complexities of digital sovereignty by investing in sustainable and independent digital infrastructure. While global hyperscalers play a vital role in Europe’s digital ecosystem, over-reliance on them can expose the continent to risks related to data security, privacy, and geopolitical shifts.

Fredrik Jansson explains that atNorth’s mission is to offer European companies and international customers a strong alternative through Nordic data centers powered by clean energy and staffed by skilled experts. The region’s natural advantages—including renewable energy resources and a commitment to sustainability—position it as an ideal hub for green, reliable, and compliant digital infrastructure.

Strategic investments in data centers that are AI-ready and climate-friendly help Europe reduce dependency on foreign providers and uphold strict data sovereignty standards. Jansson stresses that these efforts are essential for Europe’s ability to maintain economic independence, foster technological innovation, and build resilience against geopolitical challenges.

“Achieving digital sovereignty is not just about investment, but the right investment—enabling Europe to build geopolitical resilience, economic independence, and sustained competitiveness.” — Fredrik Jansson, Chief Strategy and Marketing & Communications Officer, atNorth

Read the whole article here.