atNorth appoints Sales Director for further expansion

Jun 30, 2021
We aim to challenge the traditional model in the data center industry”

atNorth, the new high-performance colocation provider in Sweden that will open its data center later this year, has appointed Stefan Jofors-aTribe to lead the company’s establishment in the Nordic region in the role as Sales Director. Stefan has solid experience in the industry that includes positions at Interxion and Uptime Institute. The focus of atNorth’s Nordic expansion is to deliver high-performance colocation for high volumes of demanding data.

Stefan Jofors-aTribe had the following comments: 

Data-driven businesses require a new type of data center. We will be the first colocation provider in the Nordic region to build a facility completely adapted for high-performance services from the outset. We aim to challenge the traditional model in the industry by selling raw computing power and not space, enabling organizations to make the most of their data by refining it. I was attracted to atNorth by the opportunities this model offers and the contribution it can make to increasing innovation among Swedish and Nordic companies.” 

The ongoing construction of the Stockholm SWE01: SIF DC data center is now at the halfway stage, and, as previously announced, the facility will be inaugurated toward the end of this year. With a capacity of 40 kW per rack for air-cooled IT equipment, atNorth offers a combination of high-performance infrastructure and maximized cost-efficiency. Furthermore, the range of services can be tailored to provide the most cost-optimized solution on the basis of volume or the need for computing power. 

The Nordic atNorth solution is primarily targeted at industries running large volumes of high-density data, such as simulations, or research and development departments where the real-time response time is key. In addition, the location in Sweden is strategic for the company’s first data center outside Iceland, where atNorth operates one of Europe’s largest data center facilities.

Chief Commercial Officer Gisli Kr​.at atNorth commented as follows:

The choice of Sweden is strategic. Here, we have access to renewable electricity and an infrastructure that allows us to deliver our high-performance services to customers within and outside the Nordic region. With Stefan on board, we can now intensify dialogue with potential customers in Sweden and the Nordic countries.”

Stockholm SWE01: SIF DC will be connected to Stockholm Exergi’s district heating network to recycle waste heat from the data center and is thus part of the atNorth’s ambition of contributing to a circular development in the data center industry, which also includes only using electricity from 100-percent renewable sources.

HPC High Performance Computing Colocation Sweden Nordics

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