Appoints David Sandars as Sales Director for the UK

Jan 25, 2023
Experienced Sales and Account Management Professional to Drive Growth and Expand atNorth’s Reach in the UK Market.

Stockholm, Sweden – January 25th 2023
atNorth, the leading pan-Nordic colocation, high-performance computing, and artificial intelligence service provider, has announced the appointment of David Sandars as Sales Director for the UK

With 20 years of sales and account management experience in the Data Center industry, having held senior positions at companies such as Interxion, Uptime Institute, Siemens, and Vantage Data Centres, David brings a wealth of experience to the role. David will be responsible for driving awareness and growth in the UK market for atNorth and introducing UK businesses to the sustainable options available to them in the Nordics. 

I’m so happy to have David join the atNorth team,” said Stefan Jofors a‑Tribe, Director of Sales – Colocation. His knowledge and drive will be crucial in helping businesses reap the benefits of the atNorth proposition to improve sustainability, increase efficiency and adapt to the newest infrastructure technologies. David brings to atNorth a deep knowledge of the UK market allowing us to further improve our offering and will play an important part in our customers and atNorth’s growth journey going forward.” 

David Sandars, atNorth's newly appointed UK Sales Director.
David Sandars, atNorth’s newly appointed UK Sales Director.

I am very excited to join atNorth at this critical time in the company’s development,” said David Sandars. The UK data center sector has seen huge increases in the cost of power and a detailed focus on sustainability. AtNorth is ideally placed to support UK companies with a requirement for high performance data center services. The Nordics can offer a cost of power that is a fraction of that in the UK and energy from renewable sources and with connectivity solutions to meet their exact requirements”. 

AtNorth enables our customers to hit many of their ESG targets simply by migrating a small proportion of their IT estate to an atNorth data center. We are already seeing a lot of interest from the UK IT industry in relocating to our data center sites in Iceland, Sweden and Finland, I am looking forward to working with our UK customers” added David. 

atNorth is experiencing strong growth following the opening of its SWE01 data center in Stockholm in 2022 and the recent acquisition of two data centers from Advania in Finland. The company now operates five data centers in strategic locations across three Nordics countries, with a sixth site to open in Akureyri, Iceland in Q2, 2023. This follows several recent additions to atNorth’s leadership team, including the appointment of Fredrik Jansson as Chief Strategy and Marketing & Communications Officer, Stephen Donovan as Chief Development Officer and the additions of Christopher Delbrück, Peter Gross, Mats Hultin, and Anders Svensson to its Board of Directors.


About atNorth

atNorth is a leading Pan-Nordic data center services company that offers sustainable, cost-effective, and scalable colocation and high-performance computing services across Iceland, Sweden and Finland. The company operates five data centers in strategic locations across the Nordics, with a sixth site to open in Akureyri, Iceland in Q22023

With sustainability at its core, atNorth’s data centers run on 100% renewable energy resources and support circular economy principles. All atNorth sites leverage innovative design, power efficiency, and intelligent operations to provide long-term infrastructure and flexible colocation deployments. The tailor-made solutions enable businesses to calculate, simulate, train and visualize data workloads in an efficient, cost-optimized way. 

atNorth is headquartered in Reykjavik, Iceland, and is trusted by industry-leading organizations to operate their most critical workloads. The business was founded in 2009 and acquired by Partners Group in 2022. For more information, visit atNorth​.com or follow atNorth on LinkedIn, Facebook, or Twitter.


Press Contacts:

Caroline Brunton / Natalie Palfreman 

Kite Hill PR for atNorth 

+44 (0) 7796 274 416 

email hidden; JavaScript is required / email hidden; JavaScript is required


Privacy Consent

We would like to use cookies and other technologies to improve your experience on this website and help us understand how it is performing. If you would like more information, read our Privacy Policy.