atNorth launches sustainable GPUaaS solution

May 31, 2022
atNorth teams up with GPU market leaders to build all-in-one GPUaaS solution that aims to multiply the capacity, speed, and scale of HPC power for today’s data-hungry AI & HPC businesses

Reykjavik, Iceland – May 31, 2022atNorth, a leading pan-Nordic high-performance colocation, HPC and AI solutions provider, has announced the availability of its new GPUaaS solution, based on Nvidia’s leading A100 and soon to be available, H100. atNorth has teamed with leading specialist GPU (Graphics Processing Units) partners, including Nvidia and AMD, to offer a one-of-its-kind, all-in-one solution for today’s data-demanding businesses. Its new GPUaaS solution will enable its customers to accelerate deep learning, machine learning and high-performance computing (HPC) workloads needed for advanced applications where data processing, workload density and speed are critical. 

atNorth has been architecting, building, and operating massive GPU clusters with thousands of state-of-the-art GPU’s working together to tackle the biggest AI & HPC calculations with price point and performance ratio in mind. Its GPUaaS solution will help multiply the speed and scale of high-density computing power for its clients. Additionally, atNorth’s sites use 100% renewable energy — this combined with its ability to use the least amount of energy possible will ensure sustainability and cost-efficiency remain a priority. 

At a time when energy prices are soaring and sustainability has moved to boardroom level, atNorth aims to combine its leading HPC data center capabilities with market-leading GPU and AI software to offer a 360-degree solution, with breakthrough performance and speed that is uniquely competitive to those already on the market.

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Many companies are adjusting their business models to secure stakeholders’ trust and safeguard long-term profitability. Digitalization has had a massive impact on our climate, yielding an ever-increasing demand for electricity and rising carbon emissions because of its acceleration. Many businesses rely on technology and data to drive value to their customers, whilst also recognizing that this can come at a cost to the environment. Therefore, many businesses are migrating their data center footprint to atNorth’s site in Iceland. It is important that businesses are exploring the best possible ways to walk the talk by adopting best practices when it comes to reducing the digital footprint of their IT and operations.

GPUs are designed for high density workloads, such as advanced calculations for AI, Natural Language Processing (NLP), scientific simulations, and risk analysis. The nature of these applications, in addition to rising costs associated with using public cloud services and increased pressure on sustainability, has tasked many organizations with the challenge of finding new alternatives to ensure continuity with high-performance applications in a cost-effective and energy efficient way. 

The speed at which technology innovation is moving is often incalculable, and much of this is due to digitalization and the rise of extreme data-hungry applications to fuel the transformation,” said Guy D’Hauwers, Sales Director — HPC & AI, atNorth. Today’s data-driven businesses are reinventing the way in which they work and recognize they need a new type of partner that can help them achieve next-generation computing power, with great connectivity and an infrastructure built on high precision and sustainability. Our GPUaaS solution not only multiplies the HPC & AI capacity, delivering an energy and cost-efficient service, but it also operates as a full tech stack solution that does the legwork for our clients so that their data scientists, engineers, developers, and researchers can focus on their increasingly important day job — from building solutions and services to gathering insights.”

atNorth’s new GPUaaS will offer tremendously bigger capacity and computing in an all-in-one tailored service for companies looking to scale with cost-efficiency and sustainability as a priority. atNorth’s sites already deliver massive scale and sustainable total capacity overall at the equivalent of 125,000 A100 GPU’s, with plans to double this in the next 12 – 18 months. As the need for intelligent services continues to grow, GPUaaS is a natural evolution for the data center industry to continue to offer performance at scale with faster insights at lower costs and less energy consumption. 

Get in touch with Guy D’Hauwers

Guy D’Hauwers

Sales Director — HPC & AI

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About atNorth

atNorth is a leading Pan-Nordic data center services company that offers sustainable, cost effective and scalable high-performance computing across Iceland and Sweden. The company operates three data centers in strategic locations across the Nordics, while a fourth location is under construction in the north of Iceland. 

With sustainability at its core, atNorth’s data centers run on 100% renewable energy resources and support circular economy principles. All atNorth sites leverage innovative design, power efficiency, and intelligent cluster operations to provide long-term infrastructure deployments. Its tailor-made solutions enable businesses to calculate, simulate, train, and visualize data workloads in an efficient, cost-optimized way. 

atNorth is headquartered in Reykjavik, Iceland. The business was founded in 2009 and subsequently acquired by Partners Group in 2022. For more information, visit atNorth​.com or follow atNorth on LinkedIn, Facebook or Twitter.


Press Contacts:

Laura Cameron / Natalie Palfreman

Kite Hill PR for atNorth

+44 (0) 7740 948 378

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