Power is reshaping data center location

Article published by Data Centre Review on August 12, attributed to Eva Sóley Guðbjörnsdóttir, CFO and Deputy CEO, atNorth

New research from JLL shows that Europe’s next generation of hyperscale data centers is moving significantly further away from established hubs as AI infrastructure places greater demands on power, land, and planning capacity.

The findings support a point previously made by Eva Sóley Guðbjörnsdóttir, CFO and Deputy CEO, atNorth: the factors determining where data centers are built are changing. While traditional hubs such as Frankfurt, London, Amsterdam, Paris, and Dublin remain important for enterprise workloads, large-scale AI training infrastructure can be located closer to where sufficient power and land are available.

This shift is creating new opportunities for secondary markets and regions with strong energy infrastructure, available capacity, and long-term development potential. As AI demand grows, location strategy is increasingly being shaped by access to power rather than proximity to traditional data center hubs.

Read the full article here.