atNorth appoints sales director for Finland

Feb 2, 2023
atNorth brings influential data center professional onboard to develop its sustainable and cost-efficient data colocation services

Helsinki, Finland – February 2nd 2023 atNorth, the leading pan-Nordic colocation, high-performance computing, and artificial intelligence service provider, has announced the appointment of Pekka Järveläinen as Sales Director for Finland. 

With over 20 years of experience in the IT and Telecom business and over 15 years in data center and cloud services, Pekka brings a wealth of knowledge and expertise to atNorth. He has been a key player in developing ISO standards for data centers’ energy efficiency. As chairman of the Finnish national working group, he was instrumental in making Energy Reusage Factor (ERF) a global ISO standard. Pekka is also a co-founder of the Finnish Data Centre Association and has served on the board for 8 years. His background includes 9 years at Telia, where he developed fiber and broadband networks, and 3 years at CGI in the IT outsourcing sales unit.

I am thrilled to welcome Pekka Järveläinen to the atNorth team as Sales Director for Finland” said Stefan Jofors-a-Tribe, Director of Sales — Colocation at atNorth. Pekka’s extensive experience in the data center industry and his passion for sustainability will be invaluable in driving our growth in the Finnish market. His deep knowledge of the industry and entrepreneurial mindset will help businesses take advantage of atNorth’s commitment to improving sustainability and efficiency for our customers.” Stefan added, Pekka will play a crucial role in our customers’ and atNorth’s growth journey as we continue to advance our offering and make a positive impact on the industry.”

Pekka Järveläinen, atNorth’s Sales Director for Finland

I am excited to join atNorth as Sales Director for Finland,” said Pekka Järveläinen. I am honored to be part of this international team dedicated to delivering sustainable data centers that cater for high performance computing needs. My background in IT and Telecoms, my experience in data centers and cloud services, and my commitment to sustainability align perfectly with atNorth’s mission. I believe that our recent entry into, and future plans for Finland brings new and competitive options to enterprises, MSPs, and hyperscalers and I am eager to disrupt the Finnish data center market”.

atNorth is experiencing strong growth following the recent acquisition of two data centers from Advania in Finland and the opening of its SWE01 data center in Stockholm in 2022. The company now operates five data centers in strategic locations across three Nordics countries, with a sixth site to open in Akureyri, Iceland in Q2, 2023. This follows several recent additions to atNorth’s team, including the appointment of Fredrik Jansson as Chief Strategy and Marketing & Communications Officer, Stephen Donovan as Chief Development Officer, David Sandars as Sales Director for the UK and the additions of Christopher Delbrück, Peter Gross, Mats Hultin, and Anders Svensson to its Board of Directors.


About atNorth

atNorth is a leading Pan-Nordic data center services company that offers sustainable, cost-effective, and scalable colocation and high-performance computing services across Iceland, Sweden and Finland. The company operates five data centers in strategic locations across the Nordics, with a sixth site to open in Akureyri, Iceland in Q22023.

With sustainability at its core, atNorth’s data centers run on 100% renewable energy resources and support circular economy principles. All atNorth sites leverage innovative design, power efficiency, and intelligent operations to provide long-term infrastructure and flexible colocation deployments. The tailor-made solutions enable businesses to calculate, simulate, train and visualize data workloads in an efficient, cost-optimized way.

atNorth is headquartered in Reykjavik, Iceland, and is trusted by industry-leading organizations to operate their most critical workloads. The business was founded in 2009 and acquired by Partners Group in 2022. For more information, visit atNorth​.com or follow atNorth on LinkedIn, Facebook, or Twitter.


Press Contacts:

Caroline Brunton / Natalie Palfreman

Kite Hill PR for atNorth

+44 (0) 7796 274 416 

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